Explain key differences between specialty advertising and premium advertising.
Expert Answer
SPECIALITY ADVERTISING
– ITS WITH USEFUL IDEA RELATED TO THE PRODUCT FOR ADVERTISING LIKE, HOME, CAR, BOAT, GAMES, FUN ETC. WITH A NOMINAL VALUE.
– IT IS WITH A TARGETED AND SPECIFIC MESSAGE ONLY FOR THE PURPOSE OF THAT PRODUCT AND CUSTOMER. MESSAGE MAY CONTAIN LOGO, NAMES, AND DETAILS IN SHORT RELATED TO THE ORGANISATION.
– CUSTOMER IS RECEIVING THAT ADVERTISEMENT BECAUSE HE IS TARGETED SPECIFICALLY.
– NO STRING ATTACHED.
– YO DON’T NEED TO DO ANYTHING TO GET IT.
– SOMETIMES IT IS PERSONALISED BUT USUALLY IT DOES NOT.
PREMIUM ADVERTISEMENT
– GENERALLY IT IS
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