Draw and explain a diagram of Mass Customization. Why has this process strategy become more relevant in today’s consumer markets?
Question asks for two pages of hand written response
Expert Answer
Mass customization is a manufacturing technique that combines the flexibility and personalisation of custom made products with benefits of economy of scale to provide a high number and high variety of products of high quality at low price.
This technique has become relevant because it offers the better of both worlds,cost effectiveness of mass production and personalization of custom made products, for the customers. With increasing number of consumers who
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