1. Discuss five operations management strategic decisions that led Starbucks to generate great success in the market according to the given case. Starbucks Coffee Company was founded in 1971 as a delicate coffee and tea vendor. In 1985, chairman and CEO Howard Schultz altered the business into what is now – an international coffee brand manufactured on the wisdom of coffee, high-quality goods, and a desire of teaching customers about the values of coffee and tea. Today, Starbucks has expanded from its Seattle roots and markets imported coffee, fine tea, Italian style espresso, cold beverages, food products and coffee fixtures.
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