A substantial market exists for automobile tune-ups, oil changes, and lubrication service for more than 200 million cars on U.S. roads. Some of this demand is filled by full-service auto dealerships, some by Sears and Firestone, and some by other tire/service dealers. However, Minit-Lube, Mobil-Lube, Jiffy-Lube and others have also developed strategies to accommodate this opportunity. Minit-Lube stations perform oil changes, lubrication, and interior cleaning in a spotless environment. The buildings are clean, painted white, and often surrounded by neatly trimmed landscaping. To facilitate fast service, cars can be driven through three abreast. At Minit-Lube, the customer is greeted by
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