Create Marketing Mix Variables Include Applications Product Strategy Identification Sugges Q34204904

Create Marketing Mix variables that include applicationsof:
i.Product strategy:
Identification/suggestion of the three levels of product
Identification/suggestion of the product portfolio (width,depth andlines)
ii.Pricing strategies
Application/suggestion of at least 02 (two) relevant pricingstrategies that may be used andassociatedterminologies/concepts.
iii.Placement
Identification/suggestion of at least 01 (one)marketing/distribution channel strategy.
iv.Promotions
Identification/suggestion of at least 05 (five) promotionalstrategies including relevant details and references to thetargetaudience.

(The organization in question is Lorna Jane, Australia)

Expert Answer

answer-

The marketing mix has been defined as the “set of marketingtools that the firm uses to pursue its marketing objectives in thetarget”. Thus the marketing mix refers to four broad levels ofmarketing decision, namely: product, price, promotion, andplace.Lorna Jane