Discuss one type of consumer promotion. Then find a sample of a consumer promotion (it doesn’t have to be the same one you discussed, but it is helpful if it is) and comment on its attibutes. Is it an effective consumer promotion? Why or why not?
Expert Answer
There are several ways or types os consumer promotion such as cash refund offers, Samples, demonstration, premium, Price offs etc. The type which shall be discussed below is Premium.
Premium refers to providing goods to customers either free or at low cost as an incentive to buy a product.Premium can be given
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