A customer value proposition is
the characteristics of a product that make it superior tocompetitive substitutes.
the cluster of benefits that an organization promises customersto satisfy their needs.
the unique combination of benefits received by targeted buyersthat includes quality, convenience, on-time delivery, and bothbefore-sale and after-sale service at a specific price.
a unique strength relative to competitors that provides superiorreturns, often based on quality, time, cost, or innovation.
a statement that, before product development begins, identifies(1) a well-defined target market; (2) specific customers’ needs,wants, and preferences; and (3) what the product will be and do tosatisfy consumers.
Expert Answer
The cluster of benefits that an organization
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