Customer relationship management refers to
the idea that an organization should (1) strive to satisfy theneeds of consumers (2) while also trying to achieve theorganization’s goals.
the view that organizations should satisfy the needs ofconsumers in a way that provides for society’s well-being.
the links an organization has to its individual customers,employees, suppliers, and other partners for their mutual long-termbenefit.
the process of identifying prospective buyers, understandingthem intimately, and developing favorable long-term perceptions ofthe organization and its offerings so buyers will choose them inthe marketplace.
the cluster of benefits that an organization promises customersto satisfy their needs.
Expert Answer
Under CRM, the main activities are identifying
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