Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.
Develop a detail strategy on the following:
What tools are they using?
Expert Answer
For doing online retail business in the US we need a store for dispatching the goods ordered online and an online portal. For online portal, we will locate good portal makers in the US and the selected one will have to guide us through the legal issues also. This portal maker’s meeting will be conducted through Skype with the
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