In December 2016, Direct TV announced the launch of DirecTV Now,a stream service of their satellite TV service. Customers can nowstream live TV through devices such as an Apple TV or AmazonFirestick without special equipment or long term contracts. For aslittle as $35 per months, subscribers can view popular channelssuch as ESPN, History, HGTV and Disney. This is not the first suchservice as Dish Network offers Sling TV and Playstation offers PSVUE. Utilize the 5 forces of competition model to analyze how thisnew service of streaming TV will change the way people purchase TVservices. What are the benefits for consumers?
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