Course Solutions Uncategorized (Answered) : Dress to Impress, a fashion magazine, has a readership of 5,000,000. A full page ad in Dress to Impress costs $50,000. This mean

(Answered) : Dress to Impress, a fashion magazine, has a readership of 5,000,000. A full page ad in Dress to Impress costs $50,000. This mean

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Dress to Impress, a fashion magazine, has a readership of 5,000,000. A full page ad in Dress to Impress costs $50,000. This means that the cost-per-thousand (CPM) to advertise in the magazine is

Expert Answer

Readership = 5000000

Impress cost = $50000

CPM = Impress cost / (readership / 1000)

= 50000 / (5000000/1000)

= 50000/5000

= 10

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(Answered) : Dress to Impress, a fashion magazine, has a readership of 5,000,000. A full page ad in Dress to Impress costs $50,000. This mean

Expert Answer

Readership = 5000000 Impress cost = $50000 CPM = Impress cost / (readership / 1000) = 50000 / (5000000/1000) = 50000/5000 = 10

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Readership = 5000000

Impress cost = $50000

CPM = Impress cost / (readership / 1000)

= 50000 / (5000000/1000)

= 50000/5000

= 10