According to David McClelland most individuals need:
Achievement: People tend to excel in and tend to avoid low and high risk situations. Achievers avoid low risk situations and focus on high risk situations. They need regular feedback to monitor progress and prefer to compete with others or work alone.
Affiliation: People tend to stay in harmony with the environment in order to be accepted by the group. That is why they are more fond of personal interaction
Power: People may try to achieve power to rule over others or need authority to perform an organizational task trying to take the organization to a
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