Taran Swan at Nickelodeon Latin America
How effective is the executive team? (What criteria did you use to evaluate its effectiveness?
Situation Analysis
Nickelodeon was launched in 1979 as a cable channel for kids’ ages 2-11 years old; they were later acquired by Viacom, a major powerhouse, in 1986. By 1995, Nickelodeon was a basic cable network and had begun international expansion. Nickelodeon could be watched in more than 30 countries by 1998.
Taran Swan, a Harvard Business School graduate, was highly interested in the Latin America market for the Nickelodeon expansion and played an integral role. Swan began her career with Nickelodeon International
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