IKEA: Looking into the future of IKEA-What are some recommendations that will help IKEA’s business level strategies?
Expert Answer
The world is changing very fast and so the technology. Here are the few recommendations :
1. They should expand aggressively with smaller outlets for a better market penetration.
2. They can go for other e-commerce platforms.
3. They need to adopt the Augmented reality technology to give the customer a virtual experience about their products from their home itself.
4. They should expand their pop-up shops in which customers can go and cook as well to experience the IKEA products.
5. Considering the competitors,
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