Discuss Consumer Promotions Use May Valuable Detrimental Pay Specific Attention Culinarian Q34247134

Discuss consumer promotions and how their use may be valuable ordetrimental. Pay specific attention to theCulinarian case of business. Also discussexecution issues and how difficulties here affect organizationalunderstanding of trade promotion value

Expert Answer

Te objective of 2004 promotion was not only to appease thetrade, but to broaden its customer base and stimulate excitementfor the brand at consumer level.  Based on thedescription from the case, the previous promotion was notnecessarily effective in achieving such goals.  Thefinancial result was probably better than without promotion, thepromotion did catch a few new customers (but most were repeatedcustomers) and the trade put more orders.  However, therewould be some