1) Differentiate between line extensions and brand extensions. Provide an example of each.
Expert Answer
Line extension is expansion of existing product line. for example a soft drink manufacturer might introduce a “Diet” or “Cherry” variety to its cola line, while a toy manufacturer might introduce new characters or accessories in its line of action figures. In short, line extension adds variety to its existing product for the sake of reaching a more diverse customer base and enticing existing customers with new options.
Brand extension is the expansion of the brand itself into new territories or markets. for example if
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