Imagine that you work for a life insurance company. The company is offering a new type of life insurance policy for senior citizens (people over age 65) and retirees. Keeping generational differences in mind, which of the following is the best medium for communicating with potential customers/clients?
Expert Answer
Ans: Telephone Calls
Senior citizens tend to use more phone calls than social media service. The best way to contact and approach them it via telephone calls since through that it will be easy to reach them and they would be very easy to understand over the telephone. Telephone is the
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