A diversified firm produces computers branded as LightSpeedComputers, and they also make tablets called LightSpeed PersonalAssistants. Recently the new manager believes that the tabletbusiness needs a new identity and decides to name the products asNew Generation Personal Assistants. This change
A) Allows cross-promoting of two lines of products
B) Decreases economies of scale and/or scope from umbrellabranding
C) Reflects bundling
D) Is called negotiated branding
Expert Answer
B)Decreases economies of scale and/or scope from umbrellabranding
Isthe correct option in this case if you think this helped dogive a thumbs up else share your queries in comment section