Evaluate your chosen company’s SWOT analysis to answer thefollowing prompts:
- Explain how these factors internal factors (working for oragainst the company) affect how you would create a marketingplan.
- Are there more opportunities than threats in the externalenvironment? Explain how this will impact your future marketingplan for the company.
Describe how external and internal factors affect productmarketing.
SWOT Analysis of GAP
Doris and Don Fisher opened the first GAP store in 1969, withthe basic idea to make it easier for people to find jeans. Over theyear’s GAP has transformed the meaning of American style, themanner clothes are made and sold.
It’s been 49 years and the company
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