(Answered):Growing The Audience For Hamilton . . . .

Question Description

Since its debut in 2015, Broadway’s hit musical Hamilton has received critical acclaim and realized unprecedented box office sales. Just a year after opening, shows were sold out through January 2017 and ticket prices had climbed to $500. Such widespread success inspired the play’s management to think about how they could extend Hamilton’s footprint beyond Broadway.

Hamilton’s digital team focused on attracting an even wider audience by establishing a presence on the Internet and in social media. They understood how these channels provided a unique opportunity for fans who had never seen the live show to experience the Hamilton