Course Solutions Uncategorized Following Marketing Budgets Based Previous Years Data Experience Levels Percent Sales B C Q34196722

Following Marketing Budgets Based Previous Years Data Experience Levels Percent Sales B C Q34196722

June 27, 2024June 27, 2024| adminadmin| 0 Comment| 6:25 pm
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Which of the following marketing budgets is based on previousyears’ data and experience levels?

A. Percent-of-sales B. Customer-mix C. Top-down D. Bottom-up

Expert Answer

Answer: Option C

Explanation: In top down approach, the top management preparesmarketing budget on the basis of last year’s sales and experiencelevels. The budget thus decided gets distributed among the ways tomarketing for the firm.

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