(Answered):Marketing Analysis CD Inv St C Banqu CDI Is A Large Retail Bank . . . .

Question Description

CD Invèstèc Banquè (“CDI”) is a large retail bank, headquartered in Munich and listed on the German Stock Exchange since 1945, having successfully established branches in Germany, Spain, Italy, Switzerland and the Netherlands. They employ approximately 13,789 people across 4,112 branches and are now looking to open branches in key locations in your country.

An immediate area of concern for the bank is that they need to update their technology and office systems. They haven’t updated it in over 10 years! Employees are finding it increasingly difficult to operate with multi-country clients as there is no central sharing platform