Give Assessment Terrorist Attacks 9 11 Affected Marketing Environment General Consumer Beh Q34195140

Give your assessment of how the terrorist attacks of 9/11affected the marketing environment in general and consumer behaviorspecifically. How do you think this event will affect the marketingenvironment and consumer behavior over the next 12 to 24months?

Expert Answer

The terrorist attack of 9/11,created negative sentiments in the market due to growinguncertainties, fast changing political relations and possiblerepercussions of the attack by the USA towards the culprit nations.It made consumers to have negative expectations and consumerbehavior changed from positive and spending to negative, uncertainand less spending in the wake of uncertainties. It made consumersto save more and economies suffered. Relations