Identify Describe Potential Ethical Dilemma Marketer Might Face Segmenting Market Might Co Q34303787

Identify and describe a potential ethical dilemma that amarketer might face when segmenting a market. How might thisconcern be appropriately addressed given the need to satisfystakeholders whose requirements may often be in conflict?

Expert Answer

Segmentation can be described as dividing a market into distinctgroup of buyers who have distinct needs, characteristics orbehavior and who might require separate products or marketingprograms.

Now a market can be segmented on the basis of psychographicsegmentation such as value, attitude, different life style, ordemographic segmentation such as age group ( Children, adult,senior citizen), gender, income group, religion, ethnicity,behavioral segmentation or geographic segmentation such as city,country, state,