Important Organization Support Creative Environment Encourage Emergence New Ideas Q34303847

Why is it important that the organization support a creativeenvironment and encourage the emergence of new ideas?

Expert Answer

It is important for an organization to support a creativeenvironment and encourage the emergence of new ideas because:

• Creativity and innovation is essential to create products orservices that provide superior value to customers of theorganization
• An organization can differentiate its products or services andthus create a sustainable competitive advantage.This helps anorganization to become a leader in the market.
• An organization can gain higher market share and generatehigher profit margins for their core products or services.
• Fostering a culture that supports creative environment ensuresthat the organization stays
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