As part of its strategic planning process, Kroger may doresearch to understand trends in population demographics, demandfor products, and shopping behaviors. Which of the followingcomponents of the 4C Analysis does this BEST represent?
| a. |
Company |
|
| b. |
Competitors |
|
| c. |
Context |
|
| d. |
Collaborators |
|
| e. |
Customers |
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