Indicate and elaborate on three unique characteristics ofDigital Business
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- If we talk about traditionalbusiness, they are always low risk taking in nature to preventtheir market margins or to work towards their operational aspect tosave cost or optimize the same. Digital business are more risktaking in nature hence they ‘self-disrupt’ continuously to havecompetitive advantage and sustain in the dynamic marketenvironment. Digital business support change and their businesspriorities changes to adapt the market changes as well as tosupport change in consumer behavior, by continuously supportinnovation.
- In digital business, ‘customerexperience’ matters a lot and continuously strive to shape thebusiness
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