Plagirism is Strictly Prohibited
Kindly answer in detail
ü Choose any one from the followingbrands:
Adidas, Gucci, iPhone, Etisalat, McDonald’s
1. Apply the categorizationmodel to a product category other than beverages. Discuss how brandmanager helps consumers to make decision to buy the product, andhow do they arrive at their final brand decision.( 20 Marks)
2. Analyze the implicationsfor brand equity management in the category. Explain how it effectspositioning for example.(20 Marks)
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