Internal External Environmental Factors May Impact Development Marketing Plan Overseas Exp Q34216619

what are the internal and external environmentalfactors that may impact the development of a marketing plan foroverseas expansion?

Expert Answer

internal &external environmental factors may affect theeffectiveness of a marketing plan, and deviate the progress inimplementing it

Explanation:

the internal environmental factors may include:

1. infrastructure- as poor infrastructure may lead to delays inimplementation of the marketing plan
2. capital resources- with limited resources, it might bedifficult to implement the plan
3. human resources- this relates to the number of skill people,who can aid the implementation of the plan
4. innovation- this is related to efficiency in the development ofa proper plan

the external environmental factors include:

1. laws- the laws of a nation
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