Preparation This discussion is based on a TED Talk by SimonSinek, as well as drawing on readings from the management chapter.Fascinated by leaders with the capacity to inspire and have animpact in the world, Sinek has discovered some remarkable patternsin how these leaders think, act, and communicate. He wrote StartWith Why: How Great Leaders Inspire Everyone to Take Action toexplore the idea of the “golden circle,” which is what he calls “anaturally occurring pattern, grounded in the biology of humandecision-making, that explains why we are inspired by some people,leaders, messages, and organizations over others.” Watch Sinek’sTED Talk
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