Authentic Leadership
Featured Guest: Bill George, Harvard Business School professor and author of True North: Discover Your Authentic Leadership.
ANNOUNCER: Hello, and welcome to the HBR IdeaCast from Harvard Business Online. In
Briefly explain these questions below.
A. Marketing channels VS Changes in technology (online marketing)
B. Vertical marketing system (VMS) VS Conventional marketing system
C. Levels of service that retailers can offer