Question 21 2 pts
True or False: In the new task buying situation customers arebuying something that they have purchased regularly in the past –such as light bulbs for the office, ink or paper for the printer,or renewing licensing/access for particular software, etc.
True
False
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Question 22 2 pts
True or False: According to the textbook, purchasing a servicecan be a more difficult decision than purchasing a product becausethe customer cannot always envision what the service is/does.
True
False
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Question 23 2 pts
True or False: According to the textbook research reports thatfirms with 100 – 500 employees have approximately 7 decision-makersinvolved in the buying
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