For my market domain, I have decided to focus on the video gameindustry. While doing my research, I learned that there is a veryspecific purpose for micro-transactions within each game and theyactually do serve a very beneficial purpose to the consumer.Mainly, these transactions ensure the game is properly maintained,new features are launched, and the game holds its value for thelong term. It also generates more revenue per game for video gamecompanies to fund their next project. Typically, a video game takesyears to produce but only generates revenue for about a year whileon the shelf until it is ultimately discounted to
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