Read this article, In Sneaker Wars, It’s Also Curry (UnderArmour) vs. James (Nike) (you can also view the PDF here), on theuse of celebrity endorsements in the competition between Nike andUnder Armour. Think about a time when a celebrity endorsementinfluenced you to buy a product in the last five years. In thediscussion thread, describe the following: The product and thecelebrity endorsing it How the endorsement influenced your decisionto buy the product OR In the discussion thread, comment on whetheror not you think celebrity endorsements are an effective marketingtool and why.
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