I had to read the case “Volkswagen Group: Driving Big Businesswith Big Data” and answer the following questions
1. What is the landscape of the global auto industry aspresented in this case? How did VW Group’s position evolve over theyears? Be specific and citeexamples from the case.
2. What is VW Group’s Strategy 2018? Bespecific and cite examples fromthe case.
3. What is big data? What role could big data play in thisstrategy? Be specific and citeexamples from the case.
4. If you were the head of a business unit within VW Group, howwould you leverage big data to help the company achieve thisstrategy?
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