In spite of the need for “clean” information, many organizationshave databases with duplicate records for you. You’ve probablyexperienced the consequences of this by receiving two identicalpieces of junk mail from the same company. One record in thedatabase may have your middle initial while the other doesn’t, orthere is some other type of discrepancy. Why would someorganizations intentionally not go through a process of cleaningtheir database information?
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