Question Description
Assume you are the owner/buyer of a new (opening this fall) small men’s athletic, work-out and athleisure apparel (not footwear, just clothing) shop at “The Street” on Route 9 in Chestnut Hill MA. Your are deciding on whether to buy a new local designer’s merchandise or Under Armour (UA). Both brands still have product available for your October opening date. The designer’s product costs more and has fresh, unique versions of the basics being sold by Nike, UA, Adidas, Puma and others. You have already bought a few smaller product lines and Adidas at trade shows. You only
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