Westjet Started Christmas Miracle Campaign Aspects Campaign Relates Positively Negatively Q34223497

Westjet started the Christmas Miracle campaign , what aspects ofthese campaign relates positively or negatively to socialsustainability?

Expert Answer

The westjet is taking its Chritmas miracle holiday campaign toforeign markets this year as it focuses on growing it’sInternational presences. Westjet has been running Chritmas miraclecampaigns since 2013 last year execution included a series ofexperience at airlines and in flight across Canada each was shapedby votes from facebook followers and then live streamed in theplatform.

Is social media important to WestJet I think to an extent socialmedia important people have to fly whether there is social media ornot for business or traveling so