Whats Importance Data Quality Crm Performance Q34226194

Whats the importance of data quality to CRM performance?

Expert Answer

Data Quality is quite important for CRM practices because of thefollowing reasons:-

1. Incorrect data can result in a bad marketing decision to badbusiness. If the data is corrupted, inaccurate and imprecise, thenCRM executives will not be able to target the correct segment ofthe customers for the various CRM practices.
2. The CRM executives ay contact the incorrect customers resultingin the bad image of the company.
3. Incorrect data will require refining the data again which willincur some cost and will lapse the valuable time.
4. If the data is accurate, the right decision at the right timecan
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