We have to recognize that our customers view us as a supplier,so our Customer Relationship Management (CRM) system overlaps theirSupply Chain Management (SCM) systems. Our suppliers see us astheir customer, so our SCM system overlaps their CRM systems. Giventhis broader perspective, CRM and SCM systems would benefit frombeing highly integrated and might mature in the future to actuallybe the same systems. CRM and SCM might then be considered two sidesof the same coin rather than as separate enterprise systems.
Discuss your thoughts on what this possible evolutioncould mean in terms of integrating these two enterprise systemscapabilities in the future. What would
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