Db9 Analyze Evaluate Nike International Global Marketing Strategies Q34216772

DB9: Analyze and evaluate NIKE international/ globalMarketing strategies

Expert Answer

Introduction

Nikeis an American multinational Company, incorporated in 1964 by BillBowerman, and Phil Knight its original name was Blue Ribbon sports,but became Nike Incorporation in May 1971. Nike is the biggestmanufacturer of sport shoes, apparels and sports equipment, itdesigns develops and markets its products worldwide, employing morethan 44,000 people worldwide, the net worth of the company in 2017was $29.6 billion, and ranked 89 in the Fortune500 list. TheCompany takes name from the Greek goddess of victory, it sells itsproduct through its own retail stores worldwide as well as offersfranchises all