DB6: Analyze and evaluate Coca Cola international/global Marketing strategies
Expert Answer
Coco-Cola s one of the most recognized brands in the world. Tehcompany has its expansion almost in each country of this planet anda very important role in its marketing strategy is played inachieving this position of the company. The international/global Marketing strategies of the company are given asbelow:-
In the past years and decades, the company has invested a lot offunds in the field of brand equity creation and the result of thisis that at present the brand of Coca-Cola is recognized all overthe world.
The company uses a large distribution system
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