1. How has the new communications model changed the face of today’s marketing communications? 2. What is sales promotion? What are the various factors that have contributed to the rapid growth of sales promotion in consumer markets?
Expert Answer
(1) Ways in which new communications model changed the face of today’s marketing communications:
Consumers are switching:
The wireless global consumers are enhanced and communications are empowered.
Instead of depending upon marketers -supplied data, they can employ social media and internet to gather data on their own.
They are able to relate easily to the other consumers to exchange brand connected information and make
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